What Is Bluetooth Marketing?

Bluetooth Marketing is an exciting and innovative way of advertising to new or existing customers. It’s precise, relevant and effective.

Imagine a solution which enables you to target prospective customers in and around your shop or business, or turn visitors at an exhibition into customers, by attracting them to your exhibition stand.

LiveAd Mobile offers you a unique opportunity to reach people in a location specific area with your marketing messages. The LiveAd Mobile software searches for any Bluetooth enabled device within your chosen range. Your messages can then be received by individuals who wish to accept them. Their privacy is maintained at all times, LiveAd Mobile does not require any personal contact information. You can send your business card, images, vouchers and videos promoting your products, services and promotions at no cost to you or to your recipients, dramatically enhancing your sales and profits.

Sending messages by Bluetooth is eco-friendly and free, its does not matter if you send 10 or 10,000 messages there are no costs! You also have the flexibility you need – send your adverts any time, any day, anywhere. Our software solution allows you to be portable. Take your laptop where your customers are and send them your message.

You can also monitor in real-time how well your marketing campaigns are doing. The LiveAd Mobile solution offers you live statistics telling you how many recipients have received your message etc.



The Bluetooth Marketing Opportunity

Bluetooth Marketing is made practical by the growing number of Bluetooth devices. These can be mobile phones, PDA’s, smartphones etc. Research suggests that in today’s technologically aware society, around 90% of the population carry a mobile phone and that around 80% of those phones have Bluetooth capability.

Research also suggests that 80% of Bluetooth enabled phone users have their Bluetooth enabled and visible. 

This provides an immense market opportunity for any business that can reach this target audience in a new and innovative way.

Start your Bluetooth campaign today.

How Bluetooth Marketing Works

Over one billion mobile phones were sold worldwide last year 91% of which were Bluetooth enabled. This amounts to an immense marketplace for any company, whether small or large, to target.

Imagine being able to promote your products and services and send your promotions to the mobile phone of potential customers as they walk by your shop, bar, event stand etc. Imagine if it was free to send these promotions thereby increasing brand recognition and at the same time, your profit.

Bluetooth Marketing with LiveAd Mobile enables you to do just that. We offer a simple, innovative and an extremely powerful marketing tool.

You can send promotional content to nearby Bluetooth enabled devices from your own computer. Simply install the LiveAd Mobile software and insert the supplied Bluetooth adapter into your USB slot (longer range adapters and external antennas now available). 



The LiveAd Mobile software automatically recognises Bluetooth devices in your proximity and immediately sends out an enquiry. Once acceptance has been granted your customers device (mobile, PDA, smartphone etc) will start to download the content – fast, free of charge and unobtrusively.

With LiveAd Mobile, any business can start, run and customise their own mobile advertising campaigns.

What Will You Send?

LiveAd Mobile can send a huge variety of digital content including text, business cards, coupons, digital flyers, images, music, movies and even games. We can also create bespoke branded advertisements for you.

Please view our design services page for more information.

Time Management

Time-management is key. LiveAd Mobile offers you complete campaign management. Start, pause, stop and schedule campaigns as often as you like.

Send

The LiveAd Mobile software searches for Bluetooth enabled devices within range. Only within this defined area will message requests be sent out and content offered for download.

Permission-based Marketing

LiveAd Mobile will only send advertising messages to a user’s phone with their permission. Information is only sent once they have accepted/opted in to receive content. The user can see who the message is from.

LiveAd Mobile remembers who has accepted and will not send the same message to the same device again. The software also registers who has declined receipt and will not send the same message again.

All information is on request. This means people get information because they want it.

Security

The LiveAd Mobile software will never ask for access to or receive any personal user’s information such as their mobile phone number. Nor do we ever pair with Bluetooth enabled devices. LiveAd Mobile is registered with the ICO (Information Commissioner’s Office). We are regulated and governed by its personal protection policies.

Reporting

The LiveAd Mobile software gathers and analyses live campaign statistical data, such as how many messages have been offered, accepted or rejected. You can then view detailed reports of each campaign’s success and useful trends. Offering complete control over an entire campaign, LiveAd Mobile gives a ROI like never before and can pay for itself within a matter of days.