Connect and Deliver with LiveAd Mobile

Bluetooth Marketing is an exciting, cost-effective way of getting your message across. It’s even eco-friendly, as it does away with the need for traditional paper-based material. It lets you give your current and prospective customers instant, personalised and relevant information using location-based marketing.

The LiveAd Mobile solution combines desktop software with a choice of wireless Bluetooth adapters, depending on your range requirements. When a Bluetooth enabled device such as a mobile phone, PDA, or smartphone appears within proximity of your LiveAd Mobile solution, you are then able to send that device an advertising message at no cost to you or the recipient.

Your highly targeted message can be as simple as text, business cards, coupons and still images or richer media like audio samples, video clips and Java applications. Recipients can then forward your content on as many times as they want at no cost. Can you think of a more efficient marketing tool?

The software we provide you gives you full control over all of your campaigns and you can even decide when they start, pause or stop. Schedule one, or multiple campaigns from the easy to use control panel on your PC. The software also comes complete with a report suite logging all activity and success rates with ongoing live reports identifying how many people have received and accepted your message.

Our Solution

LiveAd Mobile offers a complete proximity marketing solution, comprising of the following:

• Bluetooth Adapter/s – Choose a pre-defined adapter range according to your business requirements
• LiveAd Mobile Software – Start, run and customise your own location-based campaigns
• Campaign Management – Upload new content and schedule when promotions are sent out
• Report Suite – View live statistics including download numbers and trends
• Bespoke Advert Design – LiveAd Design can create unique adverts. Send branded text, still images, animated gifs etc
• Complimentary PDF LiveAd Mobile window poster – To inform prospective customers about your Bluetooth Marketing campaigns

Get ahead of the competition with LiveAd Mobile.

Call our sales team now to discuss your needs and they will be happy to explain how Bluetooth Marketing can revolutionise your business.

What Can You Send?

The capabilities of mobile phones vary greatly from one device to another. Therefore, the handset recognition software that the LiveAd Mobile system has in place can be used to send files supported by the individual phones.

The LiveAd Mobile software can identify the specifications of almost every handset that it detects. This allows the system to push out content tailored to suit each specific device.

With this advanced functionality in place, the LiveAd Mobile software will transfer your content with the correct screen size and file format.

The LiveAd Mobile solution, using Bluetooth Marketing, can distribute various file formats to devices including:

Here are just some examples of the type of content you can send using the LiveAd Mobile software. These advertisements were created by our design services team. We can also create bespoke branded content for you. Click here for further details.

Business Cards Make sure your customers and prospects have instant access to your contact details. An eBusiness card sends all of your relevant contact details – name, company name, phone, fax and mobile numbers, email and web addresses. The eBusiness card details are stored in the receiving mobile phone’s address book – making sure that your contact details are contained in your customers and prospects personal databases – ready for easy recall.

Calendar Entries

Make sure your customers and prospects are kept up-to-date with what’s going on.

LiveAd Mobile can accurately add details of forthcoming event dates directly to a mobile phone’s calendar function, together with an ‘alert’ or ‘reminder message’.

Your campaign message can ensure that the dates and times for your important seminars, exhibitions, sales and open days can be both promoted to customers and prospects, and entered into their diary – conveniently alerting mobile phone owners of your promotional events.

PDFs

One of the traditional ways of delivering a marketing message is by the use of brochures.

But printing brochures is expensive – and with the need to constantly update product and service information, brochures are no longer foremost in the progressive Marketing Manager’s mind.

That is because now, creating a visually exciting PDF document has become quick, easy, flexible and low cost; and as PDF documents can be easily transmitted to current generation PDA style handsets, this form of content has quickly become an important and very cost effective part of the marketing mix.

The reality is; visitors to your showroom, forecourt or exhibition stand can now quickly download your brochure in PDF format as part of your Bluetooth marketing campaign – saving money, paper and trees, whilst remaining environmentally friendly.

Animations Let your potential customers see the full range of your products, services or venue by using an imaginative slide-show with text and graphics. Animated presentations of high quality, static images deliver cost effective, dynamic impact to the way in which any product or service is showcased. Information is presented in an eye catching, memorable way ensuring that the downloaded content is both entertaining and informative to the recipient. Create animated advertisements that can be sent to passers by informing them of the latest deals, promotions or products that you currently have to offer. Example: Coupons Generate increased footfall by offering coupons and vouchers. A great way to generate interest for your products and services is by offering coupons that enable customers to benefit from your promotions such as individually coded, exclusive deals, or 2-for-1 offers, redeemable by presenting the coupon on their handset.

Video Clips Multimedia demonstrations are perfect for Bluetooth Marketing campaigns. The combination of moving pictures, and the use of sound, has the ‘wow-effect’. They grab the viewers attention – the first rule of marketing. They also clearly show the recipient what is in it for them – the second rule of marketing! It’s easy for your customer to pass your video to their friends and family – this viral effect can have a major impact on your marketing campaign. Video clips can be played back on all mobile phones with a movie capability.

Ringtones

Give your product, service or venue a ’signature’ sound.

Ringtones are a popular form of handset customisation, and they are quickly and easily transmitted as part of a Bluetooth marketing campaign. Different ringtones can be used by the phone owner for specific callers, message alerts or as alarm tones.

Modern mobiles can now replay a variety of sounds as ringtones, with great clarity, thanks to the high quality of their polyphonic capability.

A high level of brand awareness can be instantly achieved by transmitting your own product’s signature sounds.

Audio A Bluetooth message accompanied with sound strengthens your communication with your targeted audience. A high level of brand awareness can be instantly achieved by collaborating your imagery with an audio presentation. Generate increased footfall by delivering your audio marketing with a ‘signature’ ringtone, a product or services visual audio guide, or create a custom audio message advertising your daily promotions.

Start your Bluetooth Marketing campaign today with LiveAd Mobile.

Features

The LiveAd Mobile Bluetooth Marketing solution has an endless list of fantastic features designed to be user-friendly and to ensure we provide you with the tools required to increase your sales and profits.

Key Features

Easy Set Up – Simply install the LiveAd Mobile software and insert the supplied Bluetooth adapter into your USB port. That’s it!

User Friendly Software – The LiveAd Mobile software has been designed as a simple and intuitive user friendly interface. The user is easily able to create, pause, stop, and schedule campaigns and view live reports plus much more.  

Campaign Management – The LiveAd Mobile software offers you a complete solution:

• Scan the area for devices
• Start, Pause, Stop or Schedule a campaign
• Run a campaign once, or for a specified period of time
• Run multiple campaigns automatically
• Log files to store all active, pending or previous campaigns

Campaign Reporting – Analyse each campaigns performance. See how many messages have been sent, accepted and rejected along with dates and times.

Works with Microsoft Windows – The LiveAd Mobile software has been developed to work with Microsoft Windows XP, Vista and 7. 

Free Advertising – You can use Bluetooth Marketing to advertise your business 24/7 all year round. Because messages sent by Bluetooth are free to both you and your recipients, it would not matter if you sent 10 promotions or 10,000.

Coverage Range – The LiveAd Mobile software searches for Bluetooth enabled devices within range. Only within this defined area will message requests be sent out and content offered for download.

Choose Your Content – You can send a multitude of different promotions including:

• Text
• Still Images
• Animated images
• Audio Files
• Video Clips
• Business Cards
• Calendar Events
• Java Applications and Games

Permission-based Marketing – LiveAd Mobile will only send advertising messages to a user’s phone with their permission. Information is only sent once they have accepted/opted in to receive content. The user can see who the message is from.

Target Smart – LiveAd Mobile remembers who has accepted your content and will not send the same message to the same device again. The software also registers who has declined receipt and will not send the same message again.

End User Security – The system will never ask for access to or receive any personal user’s information such as their mobile phone number. Nor do we ever pair with Bluetooth enabled devices. LiveAd Mobile is registered with the ICO (Information Commissioner’s Office). We are regulated and governed by its personal protection policies.

Start your Bluetooth Marketing campaign today with LiveAd Mobile.

Rely on our Bluetooth Marketing Expertise

LiveAd Mobile’s client support provides a professional, accurate and outstanding customer service to meet and exceed your requirements.

From general advice to top tips, from content design to technical consultancy. All of our clients can rely on the help and support of our experienced team.

Click here to go to our Contact Us page.

Bluetooth Marketing Support Forum At LiveAd Mobile we have created an online community for companies wishing to participate in discussions regarding Bluetooth Marketing. Coming Soon

Online Help

For convenience we also have an online LiveHelp Messenger. Our customer service operators can chat with you about any questions you may have about our products, services, technical capabilities or even if you simply want a call back.

Get in touch and let LiveAd Mobile help you win more business.

Benefits

There’s no limit as to how LiveAd Mobile can help businesses improve their sales, profits and brand awareness whilst saving money on their advertising campaigns. The possibilities are endless. As are the benefits:

Benefits to You:

Reach out to your target audience in and around your business location. Keep customers informed of your latest products, services and promotions, whilst you increase your sales, profits, PR and customer loyalty ahead of your competitors.

Free to send and receive Bluetooth Proximity messages. Deliver content to Bluetooth enabled devices quickly and with no transmission cost to either you or your target audience. Whether you send messages to 10 or 10,000 recipients, there are no costs involved.

Fully automated system can work 24/7. LiveAd Mobile allows you to easily schedule campaigns providing you with the flexibility you need.

Choose your content. What will you send? LiveAd Mobile allows you to broadcast a huge range of messages such as business cards, images, vouchers and videos to passers by allowing your customers to immediately react.

Cost effective solution. LiveAd Mobile is an inexpensive solution; there is no costly hardware to purchase.

Permission based advertising, requiring no contact information. Messages are only sent to the user’s device once they have accepted/opted in to receive content. This means people get information because they want it.

Accurate data to measure effectiveness of your campaign and ROI. Benefit from live campaign statistics, learn what campaigns work best, and at what times.

Experience the viral effect. Send your advertisements to Bluetooth enabled devices within your location. Recipients can then forward your message to their friends, family and colleagues for free. Start your message rolling.

Eco-friendly solution. LiveAd Mobile eliminates the need for printing costly flyers and brochures. Bluetooth Marketing is your paperless environmental solution whilst reducing your marketing expenses.

So if you want to get your message across to your target audience then LiveAd Mobile Bluetooth Marketing solutions are your answer.